Tuesday, June 3, 2014

Flavours in Life

I've made up my mind: lemon is my favourite yogurt flavour. 

It has been a hard decision to make: too many options, all of which challenge the very best of my taste buds. Let's be honest, lemon yogurts taste very little of lemon (don't get me started on the banana ones which I only know are banana because of the picture on the pot...)

This absurd logic got me thinking about all the disappointment that the food industry has created in the short distance between the supermarket aisle and the comfort of my sofa - or dining table if there is someone with me and I actually have to eat my meals at a table (which by the way, according to every health article published, we all should.) 

We're humans; we're logical beings; our brain is programmed to do admirable things. Why then, do we so blindly fall into false beliefs? 
"I like peach. I like yogurt. Hmm, I must like peach-flavoured yogurt. I will buy peach-flavoured yogurt"
Right? Wrong! - there is nothing less peachy than a peach-flavoured yogurt, ice-cream, lollipop, [you name it!]

The issue is more dramatic when you try the flavoured food first. I can only imagine the pleasure I would have missed if I had had prawn-cocktail crisps before ever sinking a fork into a deliciously natural prawn cocktail - mouth is literally watering.

Take note my dear friends of this little piece of advice: do not set expectations when it comes to flavoured food - you'll live happily ever after!

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